Target Santa 2024: Who is Brent Bailey AKA ‘weirdly hot’ Santa Claus in Born To Be Kris viral holiday TV commercial?
A new Santa Claus avatar has been unveiled by retail behemoth Target in an effort to advertise the store before the holidays.
Here is what we know about Brent Bailey, who appears in the retailer’s Born to Be KrisTV commercial as the new “weirdly hot” Santa Claus.
Who is Brent Bailey?
Brent Bailey is an American actor, producer, and screenwriter who was born on July 4, 1983, in Tucson, Arizona.
He has starred in a number of popular web series and television programs, including Hart of Dixie, Rizzoli & Isles, and Criminal Minds.
Playing Alex Knightley in the well-known web series Emma Approved, which is based on Jane Austen’s 1815 novel Emma, earned the actor the coveted Primetime Emmy Award.
The actor was featured in the 2024 TV ad Born To Be Kris by American shopping behemoth Target, which has since gone viral online.
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Bailey is portrayed in the advertisement as a modern, “weirdly-hot” appearingKris K, Santa Claus, is employed at the store.
What does the Target ad show?
The 41-year-old actor is shown driving a Ford Bronco with a sleigh license plate to a Target shop in the Christmas-themed commercial.
Wearing a red quarter zip, Kris K, who has gray hair and a goatee, appears macho and attractive.
Target captioned the video after posting it to YouTube, saying, “Meet Kris, our newest Target team member.”
Another video shows Kris chatting with a female customer who is impressed by the store’s incredible Turkey discounts.
“I assume you don’t believe in Santa, don’t you?” Kris asks the customer.
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“Theseturkeydeals are the real deals.”
Later, the client remarks, “It was a Santa Claus, and he’s weirdly hot.”
In the subtitles, Target stated, “He is hot, but our Turkey deals are hotter.”
‘Hot’ Santa sends the internet into a frenzy
The commercial captivated online viewers, with many expressing their attraction to the “hot” reimagining of Santa Claus.
As one commenter put it: “Target has the hottest Santa I have ever seen in any TV commercial.”
“Where are they doing photos with this Santa? I need to get one,” inquired another customer.
“Being attracted to a Target Santa was something I did not expect,” joked a third person.
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