Chipotle reveals chain considering price increases on 3 beloved menu items – and fans are already boycotting

As the chain’s new finance chief considers raising the prices of three popular menu items, CHIPOTLE lovers may be in for a surprise.

As the business struggles with growing expenses, the 3,500-location Mexican grill restaurant may soon raise the prices of its rice bowls and burritos.

Six price rises have already occurred between 2021 and 2024, prompting some customers to leave the business on the grounds that it is no longer affordable.

The recent price increase debate coincides with rising costs for Chipotle to purchase raw ingredients like avocados, queso, and sour cream.

This increase will directly affect customers as it may be counterbalanced by menu price adjustments.

However, the firm apparently hopes to provide followers with various discounts and offers in order to keep them loyal.

Chief Financial Officer Adam Rymer told The Wall Street Journal that customers still receive superior overall value than competing restaurants, regardless of any cost increases.

Rymer, who became CFO in October, stated that any price increases would be “modest” in order to maintain menu items within the reach of clients.

When this alleged price increase will occur is unknown.

Having worked for the Mexican restaurant business for 15 years, Rymer has held positions such as compensation analyst and vice president of finance.

Rymer’s start date was moved from January to October when his predecessor, former CFO Brian Niccol, left the company in August to take a position as Starbucks’ new CEO.

While other fast-food companies have been severely impacted by inflation, losing customers and employees, Chiptole has persevered despite the industry’s challenges.

According to the company’s most recent quarterly data, same-store sales rose 6% over the same period the previous year.

Additionally, revenue increased by 13% year over year to $2.8 billion.

Despite this achievement, angry customers vented on Facebook after learning of the most recent reports of potential increases.

Many emphasized that prior cost increases drove them out of the business.

“It’s expensive enough already. One wrote, “I haven’t had any Chipotle in months.”

“Stopped eating there several months ago – skimpy servings for the high price we were paying – and we never added meat = vegetarian!” Another was added.

“All right. A third said, “I need to start eating more at home and healthier.”

Customers were cautioned by others to “get ready to pay more for EVERYTHING” and Chipotle has to be ready “to lose customers.”

The chain was even charged of “greed.”

However, a senior analyst at Baird says that another price increase would “likely be digestible,” according to the WSJ, and that the chain’s pricing increases have not yet had a significant impact on its clientele.

According to David Tarantino, one explanation for this is that Chiptole’s patrons tend to be wealthier than those of other fast-food restaurants, and its goods provide superior value all around.

He stated: “[Chipotle’s] price increases are lagging what we’re seeing elsewhere, and that leads to a much stronger value proposition.”

It happens only a few months after the CEO of the chain was compelled to make a change after patrons threatened to boycott.

Chipotle has been contacted by The U.S. Sun for comment on the menu pricing increase.

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