Gymboree plots return to bricks-and-mortar with ‘historic’ new location as boss promises opening marks a ‘new era’
Parents can celebrate because Gymboree has returned with a brand-new store in time for Christmas.
The new facility, which will be headquartered in Garden State Plaza in Paramus, New Jersey, will mark “a new era of growth and innovation in children’s boutique specialty retail,” according to parent firm The Children’s.
The new store, which will carry lovely clothes, shoes, and other necessities for young children, is sure to be a big success.
In celebration of the store’s new age, the inaugural party brought families, influencers, and content customers to the new site.
“This is more than just a store launch; it’s the start of a bright new chapter for Gymboree,” stated Claudia Lima-Guinehut, Brand President.
To meet today’s families where they are, we have taken everything that families have loved about Gymboree for generations and improved it.
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“Families have grown to adore the styles, fun, and festive enchantment that fill the new Gymboree location.
“We want to revive this cherished brand in a more powerful and vibrant manner.
The business is well-known for its exquisite line of children’s clothing, which features timeless designs with vibrant and fun patterns.
You can now visit the Garden State Plaza store, which welcomes both new customers and brand loyalists to take advantage of its products.
The inauguration of the new store follows huge changes to parent company The Children’s Place over 2024, including the acquisition of a majority stake in the business this spring by Saudi investment firm Mithaq Capital.
Following a mutual agreement, former CEO Jane Elfers left the company, bringing about other changes.
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Following a relaunch in 2020, the brand is now returning to the brick and mortar market.
According to Rudolph Milian, president and CEO of retail consulting firm Woodcliff Realty Advisors, the Gymboree stores enjoyed enormous success in the 1980s, 1990s, and 2000s, as reported by CoStar News.
“I think that reviving the Gymboree branded store is a good idea, and if the company expands the brand selectively at good locations, it will do well,” the analyst stated.
“However, the company has to be very selective in planning the growth of the brand because there in no boom in the children population this decade,” he stated.
However, as more parents choose to purchase children’s clothes online rather than in physical stores, the firm will likely face some difficulties.
Furthermore, the retail professional quoted a census figure that showed that there were 1.1 million more youngsters in the United States in 2010 than in 2020.
US braces for ‘45,000 store closures’
Experts have warned that in the next five years, about 45,000 physical stores may shut.
In recent years, a number of large retailers have announced shop closures or completely shut down their operations.
Chains including Mitchell Gold + Bob Williams, Shore City, Tuesday Morning, Sally Beauty, Foot Locker, and Z Gallerie have all closed.
Bed Bath & Beyond is now only an online retailer after closing all of its physical locations.
Since the beginning of 2019, the retailers most impacted have been those selling apparel, consumer electronics, sporting goods, hobbies, books, music, and home furnishings.
According to UBS, there will be 45k fewer retail locations overall—from 958k to 913k.
According to the paper, certain establishments should prosper while others should suffer.
Retailers like Target, Walmart, Costco, and Home Depot might be among the winners, it added.
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