Taco Bell launches new ‘cafe’ service with ‘chillers and refrescas’ but not every customer can try it yet
A limited number of consumers have been given a preview of TACO Bell’s new service, which may soon be available across the country.
Over the previous five years, the idea has been gradually developing, but this is the first time the experience has come together completely.
The Live Mas Cafe opened this week in San Diego, California, thanks to a partnership between the fast food chain and franchisee Diversified Restaurant Group.
Coffee, Aguas Refrescas, chillers, and other beverages are available at Live Mas Cafe, a beverage-focused Taco Bell.
The Live Mas Cafe serves all of the standard Taco Bell menu items, but it focuses on drinks.
According to the local affiliate for The CW,KTLA, patrons who attended the grand launch on December 9 after 3:30 PM were given free merchandise and their first beverage of choice.
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Now, it will be open every day from 7 AM until 3 AM.
“A unique experience where fans can enjoy specialty drinks” is how Taco Bell characterized Live Mas Cafe in a press release.
“This cafe’ redefines the Taco Bell experience with an innovative beverage lineup and Bellristas, providing exceptional flavor and hospitality in a cozy, inviting atmosphere, all while maintaining the great value customers love.”
According to Nation’s Restaurant News, several of the cocktails have been available through testing for years.
TAKE A SIP
At the end of 2023, some Taco Bells tested their chillers.
Mexican Chocolate, Caramel Churro, or Spiced Vanilla are the three additional flavors that are added to blended iced coffee.
Each is packaged in a 16-ounce cup with a layer of cool foam.
Earlier this year, tests were conducted on the Limonada Freeze and Agua Refrescas.
I worked at Taco Bell and people don t realize an ordering game changer when you want your own toppings
Aguas Refrescas are fruit-flavored iced beverages made with green tea and actual fruit pieces.
These consist of Dragonfruit Berry, Peach Mango, and Strawberry Passionfruit choices.
The Limonada Freeze is a frozen beverage with a swirl of vanilla cream in the center that tastes like lemonade.
Both the Mountain Dew Energy Baja Blast and the Baja Blast Charged Berry, which were tested in 2023, are currently available drinks at the Liv Mas Cafe.
Taco Bell began testing cold brew coffee options as early as 2022.
More details on the Live Mas Cafe’s expansion will probably be revealed at the previously scheduled Live Mas Live event on January 28, 2025.
INNOVATION IN MIND
The Live Mas Cafe pilot launch in San Diego, according to a press release from Taco Bell president Scott Mezvinsky, was “all about expanding the boundaries of what Taco Bell can be, [and] creating a dynamic space where guests can experience our bold flavors in new and exciting ways.”
“The strength of our partnership with Diversified Restaurant Group has been key in bringing this vision to life,” Mezvinsky stated.
“Together, we’re not only pushing the envelope on innovation but also reinforcing the power of strong franchise relationships in driving Taco Bell’s continued growth and success.”
SG Ellison, CEO of Diversified Restaurant Group, reiterated the idea.
“This isn’t just a menu update message it’s a movement,” Ellison stated.
“The new beverage platform will help empower consumers to live bold and live beyond, and Taco Bell has allowed us to help write the book on this exciting new concept.”
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Earlier this year, Taco Bell caused a stir with its Decades Menu, which featured a number of well-liked dishes from the company’s 1960s inception.
This month, it faced criticism for launching a new choice that some patrons believed was “straying too far” from its regular menu.
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