Jaguar hits back as fans roast new ‘nonsense’ logo and question ‘missing’ detail in ad

After the renowned British automaker removed its iconic large cat logo, Jaguar has angered gearheads.

With bright colors and runway models, the 89-year-old sports car brand ushered in a new age, revealing the transformation in a glossy new advertisement that did not feature any automobiles.

The 30-second advertisement featured several catchphrases, such as “live vivid,” “delete ordinary,” and “copy nothing,” yet it seemed to turn off traditional fans.

According to a spokeswoman, their new logo “seamlessly blended upper and lower case characters in visual harmony” and contains the word “Jaguar” with each golden letter in lower case, except for G and U, making it read JaGUar.

The most well-known aspect of Jag is probably their bonnet mascot, which featured a silver, snarling jaguar cat in mid-leap.

However, starting in 2005, the hood ornament design was entirely removed from new cars and replaced with a roaring jaguar logo.

The circular insignia, which often had a silver border and a red background, had a silver jaguar animal howling in front.

The shift coincides with the company’s upcoming relaunch as an electric-only brand, with three new EVs scheduled for production in 2026. The company is well-known for the iconic E-Type as well as the sporty S-Type and XJR sedans.

The British automaker has already stopped producing all of its vehicles as it shifts away from gasoline and diesel.

One Facebook user commented on the video, saying, “If I wasn’t sure before, now I’m convinced Jaguar have completely lost the plot.” The alteration has prompted a heated debate. Nothing will be gained by this waking crap.

“Please tell me this is fake,” someone else wrote. Jaguar has indeed pressed the button for self-destruction.

A third individual commented: “As someone who worked for this iconic brand up until production cessation in June it really does sadden me to see the direction the company has decided to take.”

“We need to change people’s perceptions of what Jaguar stands for,” stated Rawdon Glover, managing director.

And doing that isn’t a simple, straightforward task. Therefore, it is really quite beneficial to have a fire break between the old and the new.

Gerry McGovern, chief creative officer at Jaguar Land Rover (JLR), noted that the rebranding was “unique and fearless” as well as “imaginative, bold and artistic.”

A four-door all-electric GT produced in Solihull, West Midlands, England, will be JLR’s first vehicle to be released following the rebranding.

The XE, XF, and F-Type models had previously been phased out by the company.

The UK has also stopped producing the E-Pace and I-Pace, and by the end of the year, production will have stopped worldwide.

The only aircraft that will continue to operate into 2025 is the F-Pace, which will be phased out at the end of the year.

The CEO of Harley-Davidson has announced a new commercial alliance that may bring a historic race to other markets.

Following the shocking announcement, motorcyclists in Barcelona, Spain, are eager to board the cult-favorite American vehicles.

Additionally, a man who paid $700 for a broken Porsche was thrilled when a straightforward repair was able to restore its functionality.

Well-known YouTuber Samcrac is renowned for purchasing exotic sports cars at discount prices, typically due to the fact that they require significant repairs.