Lions-Commanders playoff game estimated to make $64M impact for Detroit

According to East Lansing-based Anderson Economic Group, the game is anticipated to boost the city’s economy by $64 million.

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    The Anderson Economic Group projects a $64 million impact in downtown Detroit from Saturday night’s Lions game.
    
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    The direct impact, according to Tyler Theile, is estimated at $39.3 million.
    
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    The projection also factors in the Pistons game that day at Little Caesars Arena and the Detroit Auto Show.
    

• 
  The Anderson Economic Group projects a $64 million impact in downtown Detroit from Saturday night’s Lions game.
  
• 
  The direct impact, according to Tyler Theile, is estimated at $39.3 million.
  
• 
  The projection also factors in the Pistons game that day at Little Caesars Arena and the Detroit Auto Show.
  

DETROIT (FOX 2):It is anticipated that thousands of people will swarm Downtown Detroit for the Divisional Lions playoff game on Saturday.

However, how do dollar signs represent that? Anderson Economic Group estimates it at $64 million.

“Restaurants, hotels, parking, souvenirs, those are the main drivers of attendee spending,” Tyler Theile stated.

Thiele, from East Lansing-based AEG, described the anticipated economic expansion for the community.

Based on the figures:

“Our estimates are based on capacity attendance of 67,000 people,” she stated. “Then we look at ticket prices and we include a small margin for those loyal season-ticket holders who are able to get a playoff ticket a little bit earlier than the general public and now maybe selling it for anywhere from $300 to $6,000.”

According to her, the anticipated direct impact, including expenses for public safety, police, and other services, is $39.3 million.

“We then consider the impact those monies may have on the local economy if they were reinvested. The indirect economic impact comes from there,” Thiele stated. “And we add those together for the total over $64 million.”

The Detroit Auto Show at Huntington Place and the Pistons game at Little Caesars Arena that day are also taken into account in the prediction, which implies more foot traffic.

“That factors into the substitution, for example,” she stated. “Not all of the hotel stays are for the Lions game alone. To be honest, though, it’s most likely the primary motivator for Saturday night.

She claims that because of inflation, this year’s estimate of $64 million is higher than last year’s. She admits that the number may be larger due to the city’s and the lions’ fame.

“So it is kind of a really cool kudos to Detroit and to the NFL and to the Lions organization, that they have able to build on the momentum of last year and expect a bigger economic impact this year.”

She claims that she is frequently questioned about the NFC Championship, which may also take place in Detroit, but she is unsure of what that prediction may entail at this moment.

The Source: The East Lansing-based Anderson Economic Group provided the data for this article.