Man emails Costco CEO after getting ‘hole in one’ from store-brand ball – then gets surprise letter and gift in the mail
On the golf course, a COSTCO member received a reward after hitting a hole-in-one.
The warehouse retailer was more pleased with the kind of golf they played, even though making a hole-in-one is generally spectacular.
Since the mid-1990s, Kirkland Signature, Costco’s own label, has produced a wide range of goods.
Kirkland Signature entered the sports industry in 2016 and began selling golf balls to members under the same brand.
With a low price of $29.99 for two dozen, it aimed to attract customers.
For comparison, a dozen of the best tour balls, like as the Titleist Pro V1, usually cost about $55.
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For casual golfers who don’t care as much about the brand name, that’s a significant savings.
When the member made the hole-in-one earlier in November, they took advantage of the excellent deal by using the Kirkland Signature golf ball.
The shopper posted on Reddit, “Earlier this month, I got a hole in one with a KS ball,”
Given how difficult it is to hit a hole-in-one and the fact that many golf courses and equipment manufacturers give away gifts or prizes, the astute consumer decided to take a chance and contact Costco.
EXECUTIVE AWARD
“A lot of golf companies offer something complimentary if you make a hole in one with their equipment, so I decided to email the CEO lol!” they shrieked.
To their amazement, Yoon Kim, Costco’s senior vice president of merchandising, received the email from Costco employees.
Kim thanked the client for their support and use of the Kirkland Signature ball in a handwritten letter of congratulations.
A complimentary two-dozen box of additional golf balls was also included.
“Was not expecting a reply and was surprised to get a response and get forwarded over to the SVP who got my details and sent some KS balls and a note!” they stated.
ACTION APPROVED
The warehouse retailer received kudos for the act from a number of other Costco members.
Costco membership sharing guidelines
Customers must abide by stringent guidelines when using Costco’s membership, and in recent years, the company has been tough on violators.
- Primary Member Use: Only the primary cardholder can use this Costco membership card. Sharing it for purchases is not allowed as the photo on the card must match the person using it.
- Household Card: Each primary member can add one free household cardholder who lives at the same address. This person will receive their own membership card and can shop at Costco independently.
- Guest Policy: Members can bring up to two guests per visit to Costco. However, only the member can make purchases. Guests must be accompanied by the member.
- Authorized Cardholder: For an additional fee, you can add an authorized cardholder, such as a family member or friend, who doesn’t reside at your address. They will receive their own card and can shop independently.
Costco is credited.
“Costco rocks,” a commenter said.
Another person remarked, “HAHA Costco being a good sport!”
“Dude. A third person wrote, “I’m jealous on both accounts.”
According to American Hole-In-One, the odds for the typical golfer to make a hole-in-one right now are almost 12,500 to one.
The odds are significantly better for PGA Tour pros, who have a 2,500 to one advantage.
MEMBER MADNESS
Costco members who play golf are likely to be moved by the thoughtful gesture, but many have recently been incensed over some of the retailer’s policy changes.
You have to pay an annual fee for either the Gold Star or Executive membership in order to buy at Costco.
At $65 a year, Gold Star is the entry-level, while Executive offers greater benefits and bonuses for $130.
Many have attempted for years to “share” memberships in order to obtain Costco’s rates covertly without paying, but this practice is being curbed by new card scanners positioned at entrances and ID verification requirements.
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Frustrated by the new rule, some have threatened to “dump” their membership.
Others are upset about a baking need being taken off store shelves before the holidays because of a widespread recall.
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