McDonald’s follows Starbucks and unveils new limited-edition holiday cups – but fans notice big issue with ‘packaging’

MCDONALD’S has teamed up with an entertainment company to follow Starbucks’s lead and launch limited-edition holiday cups.

However,fast foodieshave pointed out a key disappointment with the new cups.

Starbucksis widely regarded as having ignited thecoffeecraze in America, giving away reusableholidaycups since its firstRed Cup Dayin 1997.

McDonald’shas jumped on the holiday cup trend in previous years, this year launching a line of holiday cups as part of a marketing campaign in collaboration with Doodles.

The GM Spread Joy campaign centers around exclusive holiday hot cups with colorful pastel drawings, available at McDonald’s beginning November 18.

The chain announced the collaboration in aFacebookpostlast Thursday with many fast foodies quick to express their excitement.

“These are the Christmas cups? I m so glad. For the past 3-4 years, they ve been yellow. These will be great,” commented one fan.

“I want it omgggg,” wrote a second.

Others questioned if the holiday cups were reusable like the beloved Starbucks ones, to which one user responded “Of course not.”

“Wish these were plastic cups like Starbucks red cups,” begged another fan. “Love love love these.”

CAFFEINATED COLLAB

The McDonald’s holiday campaign is in collaboration with Doodles, a company that started as anNFTproject three years ago before branching intoentertainment,art, andmusic.

The new McDonald’s cups feature artwork inspired by the Doodles platform, including its signature pastel colors.

However, the collaboration offers fans more than just unique cups.

Those who purchase hot McCaf beverages in the McDonald’s app will unlock an experience replicating the “pack ripping” experience common with collectible cards.

Each digital pack features a special assortment of branded items, such as limited-edition McDonald’s digital apparel for Doodles avatars and access to animated content on Doodles Stoodio platform.

The McCaf x Doodles campaign also features a limited-edition collection of merchandise that combines the beloved McDonald s characters with Doodles art style.

The collaboration also includes a new song by rising artist Marley Bleau and produced by Pharrell Williams, who joined Doodles as chief brand officer in 2022.

Tariq Hassan, the chief marketing officer of McDonald’s, spoke out on the highly-anticipated campaign.

It may not be the first thing you think about when you talk about McDonald s, but coffee is an integral part of the McDonald s experience,” said Hassan.

“This year, we re making our coffee even more special by giving our seasonal packaging a fresh and unexpected collaboration with Doodles, the perfect partner, as so much of their content revolves around mornings and coffee moments.

Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape, and they span beyond digital assets an entertainment brand in itself with a fearless community we cannot wait to interact with and more importantly, bring to more people across the U.S.”

The CEO of Doodles, Julian Holguin, also shared his excitement for the collaboration.

“When you think about beloved brands that bring people together, McDonald’s immediately comes to mind,” he said.

“This partnership spans music, animation, collecting culture, and online communities. It is a natural evolution of McDonald s rich tradition of creator and brand collaborations.

“We re excited to bring a fun experience to our community, to introduce millions of fans to Doodles, and to spread some joy with morning coffee this holiday season.

In addition to the holiday cups, fast foodies can expect to seeKrispy Kreme donutsat “nearly 2,000 McDonald s restaurants” in weeks.

Plus, McDonald s added itsbeloved Holiday Pieto menus in select cities.

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