Pizza Hut unveils ‘most innovative’ restaurant concept after 25 years as CEO reveals guest needs are ‘changing’

As part of its goal to unite people in the US via the love of pizza, PIZZA Hut is launching its most inventive restaurant concept in 25 years.

The new restaurant in Plano, Texas, serves its delectable food while providing a more sophisticated and contemporary eating experience.

Pizza Hut’s first Hut N Go drive-thru menu in the United States is available at the restaurant, along with self-service kiosks and pick-up cabinets.

With a limited selection of “ready-now” items that can be promptly ordered and picked up at the window, this will expedite service even further.

With energy-efficient ovens and lighting, an Energy Management System, and auto lift dryers, the new facility was also created with sustainability in mind.

From its physical layout to its contemporary design and digital-forward capabilities, this new restaurant highlights Pizza Hut’s tradition of innovation and unique ability to satisfy evolving guest needs in ways that are unique to our brand, according to Aaron Powell, CEO of Pizza Hut.

We are really good at producing wonderful pizza, but it’s just as important that our customers have a smooth experience with us that feels tailored to their preferences and requirements.

By leveraging these principles, this restaurant style produces magic that is exclusive to Pizza Hut.

At Pizza Hut, we are steadfastly committed to enhancing the experience for each and every individual that interacts with our brand, said Shannon Garcia, President of Global Franchise Markets and Global Operations.

We are aware that a memorable visitor experience, especially one that blends enjoyment with technological ease, can make a significant difference.

“The digital and tech-driven features of this restaurant design, from order kiosks to self-access pick-up cabinets to the digital drive-thru menu, help guests easily guide their own journey with Pizza Hut and allow our restaurant team members to better serve them.”

Although this idea is new in the US, it is already used in over 80 markets worldwide.

The new design provides a better visitor experience, according to research.

With its unique, contemporary exterior, seamless integration of digital and physical touchpoints, and increased human interaction around the joy of pizza, this restaurant design brings the brand to life in almost 2,000 Pizza Hut locations worldwide, according to Joseph Call, Global Chief Development Officer at Pizza Hut.

“Our guests can witness the magic of our team members in action as they create each pizza thanks to the openkitchen concept.

An previous Pizza Hut concept that has been there for 25 years has been replaced with this new eatery.

Its outside and interior aesthetics have been significantly updated, giving it a more contemporary appearance and feel that guests will notice right away.

“This location embodies Pizza Hut’s creativity and vision for the brand’s future; it goes beyond a restaurant redesign,” stated Kalen Thornton, Pizza Hut’s Global Chief Brand Officer.

“This opening showcases our ability to innovate and evolve, which has served our 65-year leadership in pizza culture.”