Red Lobster launches new ‘weekday’ menu across its 545 restaurants as it tries to woo back customers after bankruptcy

The restaurant is introducing a new weekday menu with cheap food and drinks, so lovers of RED Lobster are in for a treat.

As the seafood restaurant rebuilds after its May bankruptcy declaration, foodies may choose affordable options from the new happy hour menu.

In an effort to entice customers with enticing offers, the 545-restaurant company is introducing a new happy hour menu for weekdays.

Red Lobster fans can get $2 off several starters and $5 off drink specials.

The offers are available from 3 to 6 PM Monday through Friday.

Drinks like Tito’s Twisted Strawberry Lemonade, Top-Shelf Long Island Iced Tea, and a traditional margarita are included in the $5 specials.

The drink specials also include the 6-ounce Mark West Pino Noir, the 6-ounce Ecco Domani Pinot Grigio, the 14-ounce Blue Moon draft, and the 14-ounce Bud Light draft.

Additionally, a selection of appetizers, such as Lobster Flatbread, Seafood-stuffed Mushrooms, Crab Queso, Lobster Dip, and Mozzarella Cheesesticks, are available for $2 off.

In a statement, chief marketing officer Nichole Robillard said, “With the introduction of Red Lobster’s new happy hour, guests can enjoy great deals on our signature appetizers and refreshing drinks every weekday.”

“It’s the perfect way to take a break from the hustle and bustle of the busy holiday season and spend time with friends and family, or just treat yourself to some well-deserved fun.”

Red Lobster locations that are participating will serve the new happy hour menu.

RESTAURANT RESTRUCTURING

Following the introduction of the chain’s updated menu in early November, Red Lobster has introduced a new happy hour menu for weekdays.

Along with the return of Red Lobster’s famous popcorn shrimp and hushpuppies, the new menu included more pasta, soup, sides, and seafood appetizers.

Red Lobster then introduced a Create Your Own Ultimate Feast offer in late November.

It cost about $41.99 and came with two premium selections, like snow crab legs or Maine lobster tail, two shrimp meals, like shrimp linguine Alfredo or garlic shrimp scampi, and two sides.

Red Lobster filed for Chapter 11 bankruptcy in late May, which prompted the new happy hour promotion and menu modifications.

The chain gave several explanations, including high debt, a drop in visitors over time, growing expenses, and the Ultimate Endless Shrimp campaign.

Under new management, the restaurant is currently making an effort to revitalize and draw customers in with its updated menu.

CEO Damola Adamolekun, who was brought on board in August to support the restaurant’s comeback, is in charge of Red Lobster’s new administration.

Additionally, RL Investor Holdings, the business run by Fortress Investment Group that bought Red Lobster out of bankruptcy in September, has taken over control of the restaurant.

Similar attempts are being made by other eateries to revive their establishments.

For instance, Subway plans to “future-proof” its stores with new features and layouts in 2025, according to the CEO.

Additionally, Bojangles is introducing a new ordering method at more than 800 restaurants; nonetheless, patrons find the change “disturbing.”