Subway is making major changes in 2025 – as CEO says it’s to ‘future-proof’ with new store features and layout

FAST food giant Subway has plans to roll out a redesign next year at its nearly 40,000 restaurants worldwide.

Dubbed the Fresh Forward 2.0 design, it boasts revampedrestaurantfeatures and layout.

Subwayannouncedits plans to launch the second iteration of its Fresh Forward design last Tuesday.

Set to roll out globally in 2025, Fresh Forward 2.0 was created to improve convenience and the guest experience as well as drive franchiseeprofitability.

Since the initial Fresh Forward design was launched in 2017, over 20,000 Subways across the globe have been remodeled or built new locations with the modern concept.

The original initiative helped to reset brand perceptions and grow sales, and the next iteration of Subway’s global restaurant image is intended to build off that success.

“When Subway first launched Fresh Forward, it was more than just a remodel – it was a complete refresh and a competitive necessity for attracting guests and building pride among our restaurant teams,” said Mike Kehoe, global chief development officer of thefast foodchain.

“Fresh Forward 2.0 is an exciting evolution of the design, ensuring we continue to future-proof our business and deliver on our brand promises of experience and convenience for both our guests and franchisees.”

BIG CHANGES

Fresh Forward 2.0 will bring a greater brand personality to Subway through the addition of vibrant decoration.

Diners at the revamped locations can expect to see decor such as bold wall graphics, localized messages and signage, elevated lighting, and warmer wood tones.

As part of the new design, Subway also intends to provide better support of its growing digital sales channels.

For example, Subway is testing out self-serve kiosks, order-ready screens, and kitchen display systems at select locations worldwide.

The chain aims to offer greater guest convenience with these additions and streamline restaurant operations for franchisees and their teams.

“Each restaurant design has represented a significant milestone for Subway, leading us to where we are today,” said Kehoe.

“Fresh Forward 2.0 stands out as a design with the potential to make the greatest impact on our guests and franchisees as it brings our marketing, culinary and digital efforts to the forefront.”

The redesign initiative has been tested across all regions and received highly positive feedback from franchisees, Subway employees, and guests.

Many customers reported the new design significantly increased the likelihood they would dine in and visit a Subway again.

Fresh Forward 2.0 will begin rolling out at Subway restaurants around the world in the coming months.

The US, United Kingdom, Germany, France, Saudi Arabia, Panama, and Australia will be among the first countries to showcase the new design.

Subway is one of the largest quick-service restaurants in the world with nearly 37,000 locations across over 100 countries and territories.

Subway isn’t the only chain planning big changes.

The CEO of Outback Steakhouse revealed it will besimplifying its menuafter closing 41 locations in the latest industry bloodbath.

Starbucks also announced amajor service changethat will help people get their coffee fix faster.