What’s new at the Detroit Auto Show in January

Plans for the January event were revealed by organizers on Tuesday, less than a month before the car show takes over Downtown Detroit.

DETROIT (FOX 2):Although the 2025 Detroit Auto Show will resume its January roots, there will be some notable changes from years past. The most significant of them will be the unexpected disclosures.

Plans for the January event were revealed by organizers on Tuesday, less than a month before the car show takes over Downtown Detroit.

Detroit Auto Show’s interactive exhibits

The fun will be held inside Huntington Place because of the persistently frigid weather outside.

Rock Crawl and Tilt Ridge are two new challenges that Ford will add to the Ford Bronco Built Wild Track.

Additionally, Jeep is offering attendees the opportunity to hit the trail through the Camp Jeep immersive engagement.

Additionally, the brand-new course with a Detroit Grand Prix motif will open.

What’s missing at the 2025 Detroit Auto Show?

As of December 17, the launching of the vehicle will remain confidential. Automakers used the January event to showcase the upcoming cars before relocating the auto show to the summer. Future Mustangs, the return of the Broncos and Blazers, and the debut of new vehicles were all displayed at the auto show for the first time.

2025 auto shows will differ from those of previous years in that the majority of automobiles will be introduced on social media or other platforms. Sam Klemet, co-executive director of the Detroit Auto Dealers Association (DADA), told FOX 2 that although the reveal would be kept small or confidential, attendees will still be able to interact and get up close and personal with cars.

Soon, more unusual and ultra-luxury brands will be revealed.

What carmakers will be at the Detroit Auto Show?

22 brands will be present to represent various vehicle categories, including indoor track activities, the auto show revealed. Some of the biggest automakers in the world are represented among the 22 brands:

• 
  Alfa Romeo
  
• 
  Buick
  
• 
  Cadillac
  
• 
  Chevrolet
  
• 
  Chrysler
  
• 
  Dodge
  
• 
  Fiat
  
• 
  Ford
  
• 
  GMC
  
• 
  Jeep
  
• 
  Kia
  
• 
  Lincoln
  
• 
  Ram
  
• 
  Toyota
  
• 
  Volkswagen
  

Dealers will also present vehicle exhibits including Mercedes-Benz, BMW, Honda, Hyundai, INEOS, and Mazda.

“Through this blended automaker and dealer participation, we re able to give attendees a totally immersive experience in some of the most exciting products available on the market today — whether that s comparing a variety of propulsion systems on one of four tracks, to seeing hundreds of brand-defining vehicles, up-close-and-personal and all in one place,” Karl Zimmermann, chairman of the Detroit Auto Show, said.

Additionally, the Gallery will be back with a display of exotic and ultra-luxury cars from owner collections and Metro Detroit dealerships.

When is the Detroit Auto Show?

On Friday, January 10, which also happens to be the Charity Preview day, the Detroit Auto Show begins with media day.

The following day, January 11, marks the formal start of the car show, which will run through January 20.

Wednesday, January 15, and Thursday, January 16, are industry days and AutoMobili-D.

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