Who is Maddi Neye-Swift aka Crip and Dip? Winner of Tiktok’s Food Creator of the Year

MADDI Neye-Swift, better known on TikTok as @Cripandip, is a content creator whose food-related videos frequently get popular.

She won the coveted TikTok Food Creator of the Year title at the star-studded TikTok Awards UK & Ireland 2024 on December 3, 2024.

Pickling anything and everything

Since 2020, Maddi has been sharing videos about her life and her passion for cooking on her TikTok channel.

She posted for almost three years until her humorous pickle video became viral in 2023.

She declares with pride in the video, “Let’s learn how to make pickles since I’m currently unemployed.”

Her easygoing, happy-to-make-a-mess demeanor won over social media fans, and the video quickly received 890,000 likes.

One user said, “I am alarmed at the people who don’t know that a pickle is cucumber, a pickle is a PICKLED cucumber,” sparking a food-related dispute.

TikTok Superstardom

Maddi’s popularity skyrocketed, and she quickly began pickling a wide variety of fruits and vegetables.

Among other things, she pickles turnips, crisps, and potatoes.

Maddi soon expanded into sharing films of her favorite London eateries and her own dishes.

Recipes for soup, negronis, and onigiri are all included in her films.

In her series Hungover Takeaway Time, the content producer shares personal stories about her life while indulging in her favorite local takeaway dishes.

Cooking up a win

Michelle Visage, Bimini Bon Boulash, and Leigh-Anne were present at the TikTok Awards UK & Ireland 2024, when Maddi was given an award.

She talked candidly with the BBC about the video that changed everything after winning the TikTok Food Creator of the Year award.

“Just pickling a cucumber changed my life,” Maddi remarked.

“I started cooking while I’m unemployed and this random video of me pickling a cucumber just took off,” she added.

“Overnight it got 10 million views, it was crazy.”

Note: Every piece of content is rigorously reviewed by our team of experienced writers and editors to ensure its accuracy. Our writers use credible sources and adhere to strict fact-checking protocols to verify all claims and data before publication. If an error is identified, we promptly correct it and strive for transparency in all updates, feel free to reach out to us via email. We appreciate your trust and support!