Democratic Super PAC Initiates $25 Million Campaign Highlighting Trump’s Abortion Policies!
A Democratic super PAC is launching a $25 million advertising campaign in three battleground states, with voter testimonials regarding former President Donald Trump’s role in restricting abortion access.
The advertisements from American Bridge 21st Century are the first wave of the group’s projected $140 million effort to persuade swing voters in Michigan, Pennsylvania, and Wisconsin to oppose Trump’s bid for reelection. President Joe Biden won all three states in 2020.
The advertisements, which the party claims would target female voters in rural and exurban areas of the three states, are the latest attempt by Democrats to employ emotional, straight-to-camera storytelling to impact election outcomes since the US Supreme Court overruled Roe v. Wade in 2022.
Bradley Beychok, a co-founder of American Bridge, stated that the organization has recruited hundreds of voters who are “willing to share their stories about why another Trump White House would be so devastating for them.”
Trump’s selection of three conservatives to the Supreme Court cleared the path for the Dobbs decision, which overturned the federal right to abortion and has since become one of politics’ most controversial topics. Biden’s campaign aims to make it the defining issue of the 2024 race.
While Trump has stated that he is “proudly the person responsible” for the court’s ruling, the former president has also stated that decisions on abortion restrictions should be left to states. He has also declined to specify how he would vote on an abortion access issue that will be on the Florida ballot this autumn.
In some cases, the ads for American Bridge juxtaposition Trump’s statements with those of the voters. In one, a Wisconsin lady named Anna, an OB-GYN, and mother of two, discusses having to terminate a planned pregnancy because the baby she was carrying would not survive.
“That’s not a decision for any politician, including Donald Trump,” she asserts.
In another commercial, Lori, a nurse in central Pennsylvania, expresses concern over Dobbs’ impact on her daughter and grandchildren.
“We’re already moving backward,” she says. “If we reelect Trump, what are women going to lose next?”
According to American Bridge officials, the ads are aimed at four types of voters: moderates, those who swing between Democrats and Republicans, conservatives who dislike the hard-right rhetoric espoused by some Republicans, and “double doubters,” which they define as voters who aren’t excited about either Trump or Biden.
In total, the organization has a $200 million budget for its anti-Trump operations in the 2024 election, which includes a previously stated $140 million advertising campaign. Officials believe another set of testimonial-style commercials will be released this summer in these three battlegrounds.